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Jack Ma. Jeff Bezos. Mark Zuckerberg. It's impossible to read those names without associating them with the companies they built. Why? Because market leaders don't just build one brand. They build two. Their company's and their own.
With professional guidance, particularly in communications, the individuals who run companies can, and should, be built as brands in their own right. As leaders and managers, they are the face of their company and what they say and how they say it has a huge impact on the business. When combined with additional company brand building assistance both brands can support and complement each other. This, ultimately, forms a powerful 'brand union' - a symbiotic partnership for a bigger, more impactful entity than otherwise possible.
This site will give you perspectives on how to build your brands - your company's and yours (or those of your key leaders). And how I can help make these ‘brands’ appealing to the relevant stakeholders through the creation, development and implementation of insightful strategies that position your brands in ways that are unique, clear and compelling.
My services are personalised to the people and companies I consult, which is why I have left much of the talking to some of these esteemed colleagues. At the very least I hope they prove the power of word of mouth.
For a personal consultation, feel free to contact me at [email protected]
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