Anticipating needs. And fulfilling them.

The more you know, the more you can achieve. Or conversely, the more you know, the less you waste. Marketing efforts can be more accurately targeted through knowledge of your target audiences and clearly defined objectives. I advocate three core steps:

1. Consumer research to help guide development of needs-driven products, services and communications.
2. Integrate all activities under the same overarching umbrella marketing theme, including advertising, PR, sales materials, roadshows, websites, etc.
3. Use consumer insights to also advise on sales tools and training.

These can be applied in part or whole, depending on your current situation or future goals.

"Mina is definitely one of the most outstanding marketing professionals I've ever worked with. She understands 'brands' inside-out and has the determination to build brands that can stand the test of time and other marketing challenges. Mina is a true believer in team work and has her own way, a very effective one, to motivate her staff and business partners. 'Rewarding' is the word I would use to describe what it's like to work with Mina." Dr. Royce Yuen Formerly Chairman Ogilvy Hong Kong