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The concern that counts.
Corporations that help improve the lives of everyone within the societies they operate become an integral part of the social fabric. This unrequested, unequivocal support can enhance brands in ways that traditional marketing methods fail to achieve.
Effective Corporate Social Responsibility (CSR) strategies and programmes take global and local perspectives. With finite budgets and no shortage of worthwhile CSR, it is extremely important to have clear strategy, focus and commitment to support on an on-going basis for maximum impact.
CSR has unlimited potential and permutations, but I can help you focus your efforts by helping you:
- Develop strategies with clarity about WHAT the focus of your CSR effort is and WHO the prime beneficiaries will be.
- Develop criteria for screening the CSR options that best fulfill the strategy.
- Identify local opportunities and guiding local planning and implementation.
- Evaluate the effectiveness of selected programmes and adjusting and improving as needed.
"Mina’s contributions to Prudential Corporation Asia have been so varied and significant that it is pointless to try to list them. She has been a passionate and energetic member of our senior management team and the builder and nurturer of the Prudential brand in Asia. The face of Prudence literally shines across the leading cities of Asia; this presence that we enjoy today is a fitting monument to Mina’s tireless efforts. Mina has played a leading role in shaping the social conscience of our business, helping guide the process through which we have given generously to the communities that have welcomed our businesses."
Barry Stowe
Formerly Chief Executive
Prudential Corporation Asia |
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