Brand guide and guardian.

Building a company's leaders as brands themselves to support existing brand activities adds rich new dimensions to business. Through smart, insightful marketing and communications strategies targeted internally and externally and tailored to various audiences, you can build strong, unique and lasting ‘brands’ that define yourself and your company.

My consultation services are customised to specific corporate needs and personalities but they are defined by five characteristics:

1. CRYSTALLIZATION. Business strategies and the ideas that form them are crucial to a company's competitive edge. I'll help you filter and solidify your best thoughts into sharper strategies.
2. CLARITY. Great business ideas can be greatly improved when they're fully thought through. I'll help you see your ideas from every angle.
3. COHESION. Ideas that live alone die young. I'll help you understand where, when and how your business ideas fit into new or existing business strategies.
4. COMPELLING. Communication is the biggest killer of killer ideas. I'll help you construct compelling communications strategies tailored to specific audiences.
5. CONSISTENCY. Brands can only be remembered if they stay true to their characteristics. I'll show you how to evolve your 'brands' while ensuring they remain consistent in tone and manner.

My services include solutions for Brand, Marketing, Communications (including Crisis Management), Corporate Social Responsibility and Consumer Research.

For companies large and small. In Asia and beyond. In English, Chinese and other local languages.