20/20 insight.

Knowing your current and prospective audiences and customers helps make your ideas, products and services more relevant and appealing to them. Tapping into their hearts and minds through objective consumer research reveals insights that help identify opportunities and contribute to developing appealing marketing propositions. It also ensures communications, services and distribution methods understand their needs and preferences.

Across markets in Asia and the US. In English, Chinese and local languages. My experience conducting hundreds of consumer research projects over the years gives you insights into the insights.

"In my opinion, there is no-one like Mina Hsu. She is unique and very special, both personally and professionally. Mina demands the highest standard of work from her hand-picked team of internal and external colleagues and in turn she treats them with great respect and consideration. I have worked with Mina/Prudential as an external research consultant for several years and it has been an absolute privilege. She always knows what she is looking for, she trusts her teams and she understands how to use the results of the research we conduct together. She manages to strike a fine balance between delegating and being hands-on and is always appreciative of those who work with her. Her sensitivity and diplomacy towards her colleagues around Asia is impressive and clearly leads to harmony and effective work outcomes. Quite honestly, if more clients were like Mina, work would be even more enjoyable than it already is." Jill Telford Formerly CEO Synovate United Kingdom