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Brands are the gods of commerce.
Successful businesses are built on two brands: the company's and the company's leaders. As the currency of modern marketing, successful brands enjoy an exalted status. Achieving this status and maintaining it relies on marketing and communications platforms that ensure the brands retain their integrity, prominence and relevance through good times and bad. Fundamentally, this involves three factors:
- Brand Vision - clarity of thought, communications and implementation will ensure your brands remain relevant and appealing to all you are trying to attract.
- Brand Building - evolve the characteristics that define your brands to deepen brand strength and develop a competitive edge.
- Brand Protection - programmes attuned to prevailing and anticipated market conditions will help protect your brands' equities. Specifically, these include effective Issues/Crisis Management Procedures.
These are not mutually exclusive. Insightful strategies will ensure they support each other and put your brands and target audiences at the heart of your business.
"For several years, Mina was my client. And every step of every single project was a pleasure. I have a few theories why. That Mina's intelligence, wisdom and experience compel her to find and draw the best from everyone she works with. That Mina sees the answers to the questions with such speed, clarity and precision that everyone can focus on what matters most - enjoying their work. Or that it is simply so rare to find anyone with so much passion for everything they do, that the rest of us can't help being inspired."
Simon Handford
Formerly Executive Creative Director
Ogilvy Hong Kong
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